Shoe of the Week 41

[ Concepts x Nike Blue Lobster Dunks ]

I like these not only because they are the water equivalent of fly (I guess that would be float...they're not fly, they're float...does that sound cool?...I doubt it...but back to the point) but they had hella good advertising.

For a while now they've been putting out edited pictures with "Danger Blue Lobster" signs hidden in some creative ways, and what better way to build up a hype than with good advertising.

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